Competitive advantage of fine chemical products
2022-07-25
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1. Product technology and R&D capabilities
Fine chemical industry is a technology-intensive industry, which requires strong scientific research force as the backing. Strengthening technological innovation and focusing on the development of high-performance, specialized and green products has become an important feature of the current competition and development of fine chemicals in the world. Taking Japan, where fine chemicals are relatively developed, as an example, technological innovation plays a crucial role in the development of fine chemicals. In the past 10 years, the Japanese market for synthetic dyes and traditional fine chemicals has shrunk by half. Instead, a large number of high-end fine chemicals such as functional and green products have been developed, which has greatly improved the industrial level and competitive advantage of fine chemicals. The technical control of a certain field or a specific product and the ability to develop new technologies have become the most critical elements for fine chemical companies to gain sustainable competitiveness.
2. User-centered application technology service system
The characteristics of fine chemical products determine that manufacturers should not only focus on the research and development of product production technology, but also establish a customer-centric product application technology development and service. For example, the use of compounding technology in applied research is the key technology for the development of special chemicals. Through compounding, it can play the role of synergy and reduce costs, so that the performance of special chemicals is better than that of single-component fine chemicals, and can better meet the needs of users.
3. Marketing channels and brands
Compared with basic chemical products, fine chemical products are close to or directly oriented to end users, and the needs of users are increasingly diversified and personalized. Its product characteristics are more similar to civilian products, and paint pigment products, adhesive products, etc. all show this feature. Fine chemical enterprises should pay attention to and gradually build their own product marketing channels and cultivate brand awareness as one of the important means to improve their competitiveness.
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